*Marketing Trick #0. The others cost money.

You have an email address. Subscribe to my newsletter.

1 person is viewing this page right now. It's you.

By subscribing you confirm that you are, in fact, special.

3 subscribers. One of them is my mom.

0 courses sold. Season 2 merch pending.

47 fake countdowns survived in the wild.

What's inside

Marketing tricks, decoded and mocked. Sometimes bi-weekly-ish. The "ish" is the promise.

*Season 2 merch pending. The hoodie is a joke until it isn't.

I'm not a monster. Unlike some people's. The one button this industry advertises honestly.

*It's an email address, relax. Nobody's building a funnel around it. That's the whole point.

★★★★★

"This newsletter changed my life."

— The Real Gooroo
(founder, subscriber, and all five testimonial authors)

★★★★★

"10/10. Would get tricked again."

— My mom
(subscriber #1, employee of the month)

Is it really free?

Yes. Marketing Trick #0 is building trust. The hoodies come later. (They don't. Unless they do.)

How often will you email me?

Whenever marketing does something dumb. So: often.

Will you sell my email address?

No. But we admired the question. Very marketer of you.

Is this newsletter secretly a course?

No. The course about the newsletter is coming, though. (It isn't.)

Who is The Real Gooroo?

Not to be confused with a real guru. Or a good one.

What if I hate it?

Unsubscribe. That's the one button in this entire industry that works as advertised.